For those that like their entertainment the good old fashion way there’s ‘A Smile in the Mind’. This oldie but goodie demonstrates the art of witty thinking in the world of graphic design.

I find this book great for just flicking through when I need to loosen up the brain cells when I’m working on a creative brief. It’s like doing warm up stretches before a run. It prepares the mind to think a little differently than you normally would about a problem.

This book gives clear insight from the best in the business on how witty thinking can make people feel apart of the process, involved and entertained as well as being beneficial to the clients’ bottom line.

www.phaidon.com.au/store/

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