Boysen Paints new campaign is full of life, featuring a snail, praying mantis and jellyfish. The campaign promotes the company’s ‘Responsible Care’ award for environmental safety.

This campaign is the sequel to the flower creative created in 2009, a good indication the client was pleased enough with the results the first time around to come back for more of the same.

A beautifully crafted print campaign, demonstrating print still works when executed correctly, in a world obsessed with social media.

TBWA Santiago Mangada Puno, Philippines
Art directors: Jake Tesoro, Manuel Villafania
Copywriters: Melvin Mangada, Bryan Sly
photographer G-nie Arambulo
Digital artists: CGI team Rusby Gonzales and Nolan Fabular at Chromagraph.

2009 Flower campaign