If you’re interested in advertising or you’re a beginner looking to pursue a career as a creative or a suit, then you should read this book by Pete Barry, http://petebarry.com. A great book dedicated to the art of thinking about a creative problem before jumping onto a computer to start cobbling anything together. Pete explains the process of advertising and shows hand drawn/traced scamps of ads (how all ads begin). The hand drawn scamps allow the reader to focus more on the idea than rather getting caught up on the bells and whistles of a finished visual. The book is not only great for beginners, it’s also good for the professional advertiser too.